These musical switch-ups are not as dramatic as, for example, Aespa’s “ Next Level”, but the color of the song changes without warning, forming a hit-or-miss reaction and a touch of auditory whiplash. “Lalisa” does play around with some experimentation by breaking the track into three distinct parts-the main hook, the bridge, and the dance break. This combined with the length of each note creates a less-than-ideal listening experience. However, unlike some of Black Pink’s brass hooks, this one is at an uncomfortably high pitch. The earworm hook, the sparse instrumentals, the pre-chorus build-up, the slight pause, and the impactful drop are all present in Lisa’s title track. Clearly, they stuck with this successful strategy for Lalisa. The production formula of catchy (usually brass) instrumental hooks and sharp English phrases-that make it all too easy to sing along-is fundamental for the group. However, the biggest question remains: why was this Lisa’s solo debut? How is solo Lisa of Lalisa different from Black Pink member Lisa?Īs soon as “Lalisa” begins, listeners can tell that it is a Black Pink track produced by Teddy. Just like Rosè’s R, Lisa’s solo only features a title track and a b-side. This, unfortunately, rings true for the Lalisa single album. Yet with the magnanimous Black Pink name often comes the YG strategy of dishing out crumbs. The album itself also garnered 800,000 pre-orders. Within 24 hours, her “Lalisa” MV surpassed the viewing record for a solo artist, clocking in at a whopping 73.6 million views by the end of the day. Following Rosè’s March single album, the youngest of Black Pink announced her presence on the solo scene last Friday with the self-titled Lalisa-”Lalisa” being Lisa’s given Thai name. Lisa’s solo debut adds to this ‘names have power’ legacy. The superpower group has proved countless times how influential a name can be, from punchy calls in their songs (“Black Pink in your area!”) to titling their first full-length project simply The Album because there is no need for anything else next to the Black Pink name. Even if you have casual knowledge of the K-pop world, the name “ Black Pink” is probably no anomaly.
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